Now that Yahoo and Microsoft have received DoJ and EU approval on their search and advertising deal, Yahoo is doing plenty of talking about what the deal will mean for its search engine and its advertisers.
The two companies have a Search Alliance page set up that gives some insight about what to expect, such as:
When the Yahoo! and Microsoft Search Alliance is implemented, both companies will continue to have differentiated consumer search experiences. However, Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.
Yahoo! and Microsoft will each provide customer support to different advertiser segments: Yahoo!’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support self-service advertisers. In addition, Microsoft adCenter will be the platform for all search campaigns.
For advertisers, Yahoo says they will be able to reach more customers, save time and effort, and benefit from “rapid innovation.” According to Yahoo, the “alliance” will help advertisers reach up to 150 million searchers and get about 62% more search volume.
There have been many questions about what would happen to Yahoo Search BOSS and SearchMonkey after the Microsoft-Yahoo deal took effect. There are still questions, but Yahoo has at least addressed the situation again now that the deal has received approval.